Will this slow down my site?

No. The tracker is under 6KB gzipped, async, and runs after first paint. Server-side capture covers anything that fails to load on the client.

Do I need a separate analytics tool like GA4?

Most teams don't. We cover the dashboards, funnel, attribution and exports. If you already run GA4, you can keep it — we feed events into GTM so your existing setup keeps working.

Is it GDPR compliant?

Yes. Anonymous mode, IP truncation, consent banner integration and respect for Do-Not-Track. A DPA is available on every plan.

Can I export raw data?

Yes. CSV, webhooks, native warehouse destinations and a read-only Postgres replica on enterprise. The schema is documented and versioned.

Can I see per-staff performance?

Yes — utilisation, revenue, no-show rate, average ticket, repeat rate. Privacy controls let you anonymise reports shared with the team if you prefer.

How accurate is attribution?

Very. We capture UTM at the landing URL, persist through the session and tie to the resulting booking. Multi-touch models show first, last and linear without exporting.

Can I share a dashboard with someone outside QUE?

Yes. Generate a read-only share link with optional password and expiry. Or embed a panel in your intranet via signed iframe.

How long is data retained?

Event-level data retained for 24 months on Pro, indefinitely on Enterprise. Aggregated reports never expire. Custom retention available on request.

Platform · Analytics

The numbers owners actually open

Revenue, occupancy, funnel drop-off, no-show rate and staff utilization — on one screen, refreshed in real time, with GTM and BI exports baked in.

Start with QUE Talk to sales

Live, over WebSocket
Dashboard refresh: Server-side first-party
Event capture: Yes — not browser-side
Ad-blocker resilient: CSV, BigQuery, Snowflake, Redshift, S3, GCS, Kafka
Destinations

One screen, the whole business

Revenue, bookings, conversion, no-show rate, average ticket and staff utilization in a single dashboard tuned for owners — not data engineers.

Funnel & attribution

See where customers drop off — search, service page, calendar, checkout. Tag campaigns and watch first-touch and last-touch revenue side by side.

Pipe it anywhere

Native Google Tag Manager, Meta Pixel and Plausible. Export to BigQuery, Snowflake or CSV. Prometheus and Grafana for the platform team.

Cohorts and retention

Group customers by signup month, channel or service. Watch retention, repeat rate and lifetime value evolve week by week.

Forecasting that's honest

Revenue projections that show the band of likely outcomes, not a single optimistic line. Plan staffing from the same view.

Privacy-first by default

GDPR-friendly: anonymous mode, IP truncation, cookie consent integration and respect for Do-Not-Track. No third-party trackers unless you opt in.

An owner-friendly dashboard, not a BI tool

Most analytics dashboards are built for analysts who live in the data. Owners need a different surface: the five numbers that matter, large enough to read across the room, with one click to drill into the why. QUE's home dashboard surfaces revenue, bookings, conversion, no-shows, average ticket and staff utilisation by default. Every tile is configurable — pin the metric that matters this quarter to the top.

Every number has a comparison: last seven days vs. previous seven days, this month vs. last month, this year vs. last year. Trend sparklines show direction without forcing you to open another tab. The dashboard refreshes in real time so the number you see on stage at the team meeting is the same number behind the desk an hour later.

When a metric moves, the dashboard offers a 'why' button. We surface the segments that contributed most to the change — a slow Tuesday, a popular promo, a staff member's day off — without you needing to know SQL.

Live updates over WebSocket, not polled refreshes
Click any number to break down by service, staff, location or channel
Export any view to PNG, PDF or CSV in one click
Schedule weekly digest emails to owners and managers

Funnel and attribution that survive ad-blockers

First-party analytics. Every page view, slot click, calendar open and checkout submit is captured server-side and tied to the booking that follows. Ad-blockers don't break it. iOS privacy doesn't break it. Cookie consent compliance is built in — the funnel still works in anonymous mode, you just lose the per-user thread.

UTM parameters flow from the landing URL through the booking to the customer record. Multi-touch attribution is the default — see first-touch, last-touch and linear models side by side without exporting anything. Campaigns get their own row with revenue, cost (if you pipe it in), ROAS and trend.

Plug into Google Tag Manager and Meta Pixel for the ad platforms that need it. We map QUE events to GA4 and Pixel events automatically so your existing dashboards and lookalike audiences keep working.

Pipes for the data team

Every customer, booking, payment and event is exportable. CSV for one-off pulls. Webhooks for streaming into your warehouse. Native destinations for BigQuery, Snowflake and Redshift on the team plan. Schema is documented, stable and versioned — we add columns, we don't break them.

For platform teams, we expose a Prometheus metrics endpoint with auth, ready to scrape into your existing observability stack. Pre-built Grafana dashboards ship in the repo. SLO templates and burn-rate alerts are tuned to a typical service business.

If your team prefers a notebook, we offer a read-only Postgres replica on the enterprise plan. Your queries, your tools, our typed schema.

Live

Dashboard updates

WebSocket push; the number on screen is the number in the data

First-party

Event capture

Server-side events; ad-blockers don't break the funnel

Documented

Export schema

Versioned schema — columns get added, not broken

Opt-in only

Third-party trackers

None loaded unless you configure them

Use cases

Real teams, real outcomes

Owner

The five-minute morning check

Open the dashboard, see revenue vs. last week, no-shows vs. target, today's load by staff member. Click into anything that's off.

Outcome · Five numbers large enough to read across the room, each one a click from its breakdown.

Marketing

Campaign attribution that closes the loop

Run a Meta ad, see UTM-tagged bookings, see revenue attributed first-touch and last-touch.

Outcome · UTM-tagged bookings tie revenue to first-touch and last-touch without exporting anything.

Operations

Staff utilisation and overtime watch

Per-staff occupancy heatmaps. Overtime risk alerts at 80% of weekly cap.

Outcome · Per-staff occupancy heatmaps and hour-cap alerts surface staffing patterns before the pay cycle runs.

Finance

End-of-month close in an hour

Revenue by service, refunds, tips, taxes, payouts — exported in the format your accountant wants.

Outcome · Revenue, refunds, tips, taxes and payouts export in the format your accountant wants.

Product

Funnel optimisation experiments

A/B test the booker copy and watch step-by-step conversion shift.

Outcome · Copy and layout variants run against the same funnel, step by step.

Exec

Investor-ready cohort report

Cohort retention by signup month, LTV by channel, gross retention vs. net.

Outcome · Cohort retention by signup month and LTV by channel export for the board deck.

Capabilities

What you get

Compare plans →

Live dashboard

Owner-friendly KPIs refreshed in real time.

Funnel analytics

Drop-off at every step from impression to confirmation.

Cohorts & LTV

Retention, repeat-rate and lifetime value by segment.

GTM & Pixel

Drop in container IDs — events fire automatically.

Exports

CSV, BigQuery and Snowflake destinations.

Observability

Prometheus metrics and Grafana embeds for SREs.

Scheduled reports

Weekly digest emails to owners and managers.

Privacy mode

Anonymous, IP-truncated, cookie-consent integrated.

How we compare

Built different

What you need	Legacy tools	QUE
Live dashboard	Daily batch refresh	WebSocket live updates
Funnel resilience	Breaks under ad-blockers	Server-side, captures everything
Attribution models	Last-touch only	First, last, linear side by side
Warehouse export	CSV only	Native BigQuery, Snowflake, Redshift
Privacy compliance	Cookie-heavy by default	Anonymous mode, IP truncation, DNT
Observability	None	Prometheus + Grafana templates

FAQ

Questions, answered

Can't find what you need? Talk to a human.

No. The tracker is under 6KB gzipped, async, and runs after first paint. Server-side capture covers anything that fails to load on the client.

Start with QUE

Put the next decision where your team can see it

Configuration that adapts to the booking flow your team already runs.

Start with QUE See pricing Talk to sales